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What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

hospitalitytechnology.edgl.com/...ng-IT-Investment-in-2011-73634
shared by anonymous on 06 Feb 12 - No Cached
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
  • kabir joshi on 06 Feb 12
     
    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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  • kabir joshi on 06 Feb 12
     
    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
  • ning sun on 22 Mar 12
     
    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
  • Prince Wayne on 25 Mar 12
     
    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
  • Yichen Yang on 23 Oct 12
     
    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
  • Yue Li (3011472) on 24 Oct 12
     
    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
  • Minghui Zheng on 25 Oct 12
     
    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
  • Kelly Baptist on 26 Oct 12
     
    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
  • Shuqiong Huang on 26 Oct 12
     
    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
  • anonymous on 27 Oct 12
     
    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
  • cbespinel on 28 Oct 12
     
    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
  • Mohan Song on 07 Mar 13
     
    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
  • Hana Musilova on 10 Mar 13
     
    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
  • Ruoxi Wang on 23 Oct 13
     
    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
  • anonymous on 22 Sep 15
     
    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
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E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry
shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
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How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales
shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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Hospitality eBusiness Strategies to Present at EyeforTravel's Mobile Strategies for Tra... - 2 views

www.hospitalitynet.org/...4043086.html http:__www.hospitalitynet.org_news_4043086.html
shared by Hyeyoung Jang on 03 Jun 12 - No Cached
  • Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more. "The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops -- and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."
  • Hyeyoung Jang on 03 Jun 12
     
    Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.
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Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

www.hospitalitynet.org/...4050985.html hotel industry
shared by pjohn091 on 18 Feb 18 - No Cached
  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
  • ...15 more annotations...
    • Henrique Rodrigues
      Henrique Rodrigues on 08 Apr 18
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  • cmelendez24 on 18 Feb 18
     
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
  • ...4 more comments...
  • anonymous on 24 Jul 18
     
    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
  • dstic005 on 10 Nov 18
     
    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  • jfuen093 on 29 Sep 20
     
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
  • sarahcarniglia on 06 Apr 22
     
    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
  • CHARLENE ESCOE BARNETT on 16 May 22
     
    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  • pjohn091 on 12 Jun 22
     
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
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Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html
shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
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Industry Pulse Poll Analysis: the Numbers Prove Hotel Mobile Websites are a C... - 0 views

www.hebsdigital.com/...re-a-core-marketing-initiative e-business hospitality mobile marketing
shared by Xue Yan on 15 Sep 12 - No Cached
  • Smartphone use continues to rise this year, especially in regards to using smartphones to participate in social media channels. 2012 has truly been the year of SoLoMo and hoteliers are acting accordingly by focusing on mobile initiatives such as website development.
  • According to a HeBS Digital Industry Pulse Poll performed last month, hoteliers are more interested in mobile website development than any other aspect of mobile marketing, including mobile app development, mobile banner advertising and other initiatives
  • As HeBS Digital President & CEO Max Starkov wrote in his “Hotelier’s 2012 Mobile Marketing MUST Dos and Don’ts,” developing and maintaining a quality mobile website is much more important than building, maintaining and promoting a more labor-intensive mobile app
  • Xue Yan on 15 Sep 12
     
    Since more people are using smartphone and the number of people using mobile devices keeps rising, hoteliers are trying to focus more on mobile marketing, especially on establishing completed mobile website. Based on a survey, 60% hoteliers are interested in mobile website marketing. More and more hoteliers realize that establishing mobile apps are not that efficient and it becomes an unnecessary expense. Considering cost and revenue, hoteliers have to balance mobile marketing and traditional marketing methods.
8More

Hospitality Biz India :: Importance of e-marketing - Sudhanshu Kumar Singh, Group Gener... - 0 views

www.hospitalitybizindia.com/detailNews.aspx hospitality e-marketing
shared by Ruoxi Wang on 14 Nov 13 - No Cached
  • E-Marketing, also called Online Marketing, Internet marketing, I-marketing, web marketing, etc., plays an important role in maintaining hotel revenue as well as occupancy. Several aspects like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Email Marketing , Portal Marketing, Mobile App, Mobile Website, Website Maintenance, Future E-Marketing v/s Offline Marketing have been touched upon in this article in order to give an insight into the strategic importance and role E-marketing can play.  
  • Future of Online Marketing v/s Offline MarketingGrowth of online marketing was low in the initial years due to inhibitions, but it is now growing with extraordinary pace as the confidence of Indian buyers is increasing gradually. Seeing the current behaviour of Indian buyers, online experts estimated that the trend of online marketing will become a basic phenomenon among buyers in coming years. The present and future e-marketers are keeping their eyes on the Indian market trends and studying the consumer behaviour for creating best and attractive deals potential clients.
  • Portal Marketing: Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation and sharing the proceeds. A third form of revenue sharing on the Internet consists of enticing Internet users to sign up and create content by offering a share of advertising revenue.
  • ...4 more annotations...
  • Mobile App: It is mobile application software designed to run on smartphones, tablet computers and other mobile devices. It is usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Blackberry App World. Some apps are free, while others must be purchased.
  • Mobile Website: It helps access the world wide web, i.e. the use of browser-based Internet services, from a hand held mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
  • Website Monitoring: This is often used by businesses to ensure that their sites are live and responding. Website monitoring companies that offer website performance monitoring allow businesses to simulate the actions of thousands of visitors to a website and observe how it responds. They also simulate visitors across multiple geographies and servers Internet connections, some monitoring companies can test and display performance data globally in a single view. Performance monitoring tools send out alerts when pages or parts of a website malfunction, which allows the webmaster to correct issues faster.
  • Channel Manager: It helps hoteliers practise a sophisticated pricing strategy with relative ease. It will ensure appropriate responses to the changing market conditions and improve revenue through early identification of sales and promotional needs. In simple words, you will be able to sell rooms to the right guests at the right time at a right price. This will significantly increase the revenue generation capability of a hotel and increase efficiency. Stop overbooking with automatic update rates and inventory across all your multiple channels/travel websites.
  • Ruoxi Wang on 14 Nov 13
     
    This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.
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Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc mobile proximity marketing advantages disadvantages
shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

www.finextra.com/...-and-how-to-execute-a-campaign
shared by andreagordon99 on 12 Feb 20 - No Cached
  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
  • ...8 more annotations...
  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
    • andreagordon99
      andreagordon99 on 04 Apr 21
       
      Proximity marketing and its importance
  • rroll027 on 12 Feb 20
     
    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
  • ...3 more comments...
  • Luis Valdivia on 14 Feb 20
     
    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
  • duyingli on 25 Mar 20
     
    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
  • lclar060 on 12 Apr 20
     
    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
  • kristenagosto21 on 15 Feb 21
     
    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
  • garz14 on 04 Apr 21
     
    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
33More

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101
shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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Hotels Make Advancements in Mobile Marketing. - Wednesday, 12th October 2011 at 4Hoteliers - 0 views

www.4hoteliers.com/4hots_fshw.php mobile mobile marketing hotels software
shared by hui wang on 18 Jan 13 - No Cached
  • 72 percent of business travelers are interested in the ability to view hotels on a map using their mobile devices, an increase of 26 percent from 2009.
  • Work with location-specific sites, like Facebook and Foursquare, to allow your guests to check-in and make comments.  "Participate in the free marketing programs that many of these sites offer such as adding links to your Website and other social media accounts, uploading pictures or offering check-in deals and specials."
  • But remember, mobile devices are constantly changing, evolving and upgrading, so it's essential you stay up to date, too
  • hui wang on 18 Jan 13
     
    This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.
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Proximity Marketing | What is Proximity Marketing? - 0 views

www.marketing-schools.org/...proximity-marketing.html
shared by abroo041 on 16 Jun 20 - No Cached
    • abroo041
      abroo041 on 16 Jun 20
       
      This website discusses what proximity marketing is, who uses it, the target market, and how a proximity marketing plan is created and implemented. Proximity marketing is the use of cellular technology to market to mobile device users within a certain radius of a business. Almost every business uses proximity marketing in different ways. A restaurant might use it to advertise a new promotional meal, while an airport may use it to provide maps and promote their destination to tourists. The target market is anyone with a mobile device. Knowing your goal of marketing is the first step in creating a proximity marketing plan. Understanding the quick nature of these marketing advertisements and tailoring them to provide the most essential information and attract the viewer, all within a short message, is also important to successful marketing.
  • With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers.
  • Proximity marketing helps companies and service agencies do just that
  • ...12 more annotations...
  • Proximity marketing—also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business.
  • While the audience is limited to those in the proximity of the business and those using its Wi-fi or Bluetooth signal, the message is very user friendly and reaches those most likely to visit a store. Who employs Proximity Marketing?
  • Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their credit card or to enroll in their loyalty or rewards programs. Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty or rewards programs. Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready. Shopping malls can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any mall retailer. Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations. General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes
  • This makes just about every consumer with a smart phone potentially susceptible to a proximity marketing campaign, particularly younger, tech-savvy shoppers who are more likely to own smartphone and use them while shopping.
  • Locations such as shopping malls, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign.
  • One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
  • The main purpose of the proximity marketing plan is to connect with customers while they are near your business or service and spur them into action
  • In the case of mobile messaging, it’s important to consider adding an opt-in component to your campaign.
  • More and more, customers value control over the messages they receive and desire privacy from unwanted solicitations
  • Mobile devices are made for short messages and quick interaction, and there is intense competition for the attention and time of the mobile device user. Therefore, in developing a proximity marketing plan, messages must be sharpened and honed to be as clear, concise, and impactful as possible.
  • If the goal is to drive as much traffic as possible to the business and maximize sales that day, then an electronic coupon or special offer might be the best strategy. If the store has a high turnover rate, the goal may be to make a connection with customers by offering them incentives to return.
  • The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
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Mobile Technologies and the Hospitality Industry: Creating a Mobile Strategy, by Michae... - 0 views

hotelexecutive.com/...try-creating-a-mobile-strategy
shared by Sarah Black on 29 Mar 13 - No Cached
  • Sarah Black on 29 Mar 13
     
    Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.
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What is Proximity Marketing and How does it Work? | Beaconstac - 0 views

blog.beaconstac.com/...marketing-and-how-does-it-work
shared by taurus1313 on 16 Feb 20 - No Cached
  • Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity Marketing - highly personal marketing strategy
  • opt-in to enhance their customer experience using proximity marketing technologies
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enhances customer experience.
  • These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enables businesses to better understand wants/needs of customers and buying behaviors.
  • ...4 more annotations...
  • Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing can be done through beacons
  • Again when it comes to beacon deployment there are a number of factors to consider, starting from available power arrangements to choosing the right kind of beacon
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Factors to consider with beacon deployment: starting from available power arrangements to choosing the right kind of beacon
  • the communication occurs in 3 quick steps
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      The communication occurs in 3 quick steps: device detection, permission request, content upload
  • There are a host of technologies are being leveraged to implement proximity marketing campaigns. 
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      There are a host of technologies are being leveraged to implement proximity marketing campaigns - QR codes, WiFi, NFC, Geofencing, RFID, BLE beacons
  • kaylaabad on 16 Feb 20
     
    This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID
  • taurus1313 on 13 Jun 21
     
    "Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."
13More

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners hospitality business technology solution IT hotel mobile marketing event app
shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
21More

Property Management Goes Mobile - 1 views

hospitalitytechnology.edgl.com/...ty-Management-Goes-Mobile79986 technology hotel hospitality software tech mobile
shared by Tracy Kohn on 24 Sep 12 - No Cached
  • Nicole Spencer on 24 Sep 12
     
    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
  • ...1 more comment...
  • Nicole Spencer on 24 Sep 12
     
    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
  • Hana Musilova on 19 Jan 13
     
    More and more are properties interested in having a PMS device that they can be accessed at anytime and anywhere. The answer to this challenge is to have PMS functions accessible via mobile devices which can be challenging for some of the systems, especially those that do not reside in cloud. For some smaller properties, the goal is to have no front desk at all and some have been quite successful in making this a reality. As stated in the Property Management Goes Mobile article, the ski resort Tremblant Elysium has been successful with using the cloud-based FrontDesk Anywhere. The guests receive a letter a week prior to check in containing a door code and 30 minutes after their arrival concierge comes to their room to complete their check in and sign the registration card. The CEO of Tremblant Elysium stated: "Guests love it because it is simple and easy and we do not have staff waiting around for people to check in." As stated in the article, guest require for Mobile PMS to include access to room availability and full front desk access including guest profiles and preferences, room/work order status, up-to-date pricing and housekeeping access for rooms statutes. Mobile-enabling PMS can be quite challenging to design, as it can bring difficulties with screen size, performance or choosing which device to use as the code must be re-written for each one. Another major concern for this type of PMS is the synchronization with other system with which PMS is integrated. As hotelier consider implementing mobile-enabling PMS device for their property, there are concerns about security as far as data storage or mobile check-in or the issuing of keys for guests. In my opinion mobile-enabling PMS is the future for smaller properties. Why would a hotel need to have a stand-alone front desk when we can use mobile phones to do the work for us as we are on the go? Eventually, we can have our staff cross trained in smaller properties all equipped with phones, all available to ch
  • Tracy Kohn on 22 Jun 13
     
    This article discusses the wish-list for hoteliers when they are considering cloud-based systems.Tthe most in-demand mobile PMS functions include GM access to KPIs, CRM and room availability, and front desk staff access to guest information such as comments and special requests, room/work order status and consolidated messaging among staff. It would seem that with all of these personal apps that are appearing on the market, that mobilizing a PMS would be easy, but that is not the case. The code is not universal; i.e. code must be re-written for each one, although there are tools like service-oriented architecture and html5 to help. There will naturally be concerns when considering adopting a mobile PMS across properties. Before investing in a roll-out of new technology, decision-makers must ask the right questions dealing with security, data storage, and functionality.
5More

Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine - 7 views

www.hospitalitynet.org/...4054371.html key mobile innovation lodging
shared by Emily Bova on 18 Jan 12 - No Cached
  • Mobile Key by OpenWays was hailed for its ability to "allow hotel guests to use their mobile phone if they want to bypass the front desk check-in procedure and get straight into their rooms.
  • Sungoo Kang on 18 Jan 12
     
    This article basically talks about a front-desk bypass solution that allows guests to head straight to their room without standing in lines to obtain a plastic room key as long as a guest has a mobile phone.  To sum up the article, mobile key by Open ways is compatible with any cell phone, as all of the 6+ billion mobile devices in the world. It simplifies hotel Master Key management by harnessing mobile technologies to make all locks 'on line' without the costly infrastructure. It also enhances a hotel's sustainability program because the Mobile key is made only of data and not plastic. Moreover, hotels can eliminate costs originally spent on toxic plastic key cards. It is a creative way to move the technology of mobile keys forward, giving hotels an added dimension to guest satisfaction and a new means of attracting the ever-important business traveler. In my opinion, this solution could be beneficial to hotels' revenue since the system is compatible with not only smartphones but also all kinds of cell phone. It works with all major lock technologies and relies on a combination of text messages and its Crypto Acoustic Credential (CAC) technology. The only modification required to a lock for it to work is the addition of a decoding listening device. I think this is a great convenience for both the hotel management and consumers. Furthermore, there might be a good marketing opportunity here modifying the system to pop up a special offer on a phone once the rock has been deactivated. For example, a free dink at the hotel bar, or a half price meal at the hotel restaurant.
  • ...1 more comment...
  • Carl Miller on 18 Jan 12
     
    Cool article Sungoo. I love the concept. I feel like this solution is a win for everyone involved. As a guest in a hotel, I like it because it's one less thing I have to carry around and worry about. As a front desk worker, I'm happy because I have less customers to deal with and the lines at the desk are shorter so (theoretically) the guests I do have to interact with will likely be in a better mood. As hotel management I like it because in addition to the cost savings you mentioned, it helps with security. Anyone can have a room card but I know exactly who is in the hotel due to their phones.
  • Emily Bova on 19 Jan 12
     
    Mobile Key by OpenWays allows hotel guests to bypass the front desk and go straight to their room upon arrival by simply using their cell phone as a room key. Many people do not want to wait in line at the front desk merely to get a plastic key card for their room. As long as the guest has a cell phone and the hotel is equipped with OpenWays they can get secure access to their rooms. Mobile Key by OpenWays is also very beneficial to the hotel as well. Since Mobile Key is only made of data, it cuts the hotel's costs of making room keys out of toxic plastic for guests as well as master keys for employees. The hotel is now "greener," saving money, and improving customer service. With technology growing and customers relying more and more on mobile technology while travelling, Mobile Key creates an easier and more enjoyable way to travel.
  • YONGHE FAN on 20 Jan 12
     
    In my personal opinion, I love this renovation on mobile key. I don't like to wait a long time for check-in. With the Mobile Key, guests don't have to carry their room key anywhere anytime and if they leave it in the room, they have to wait a long time in the line to the front desk to ask for another one. My favorite part of the Mobile key is that this technology is green. Even though current room keys that used by most hotels made of plastic are reused and recycling, the plastic itself is a material that would pollute the environment. But I still have a question about it that how about guests lose their cell phone during their stay. Does the hotel have a plan B for helping guests to open doors without the plastic key?
23More

7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

blog.wikhotel360.com/keting-in-hospitality-industry
shared by anonymous on 08 Nov 18 - No Cached
  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
  • ...14 more annotations...
  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  • linanzhang on 08 Nov 18
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
  • ...3 more comments...
  • alexaperez14 on 01 Oct 19
     
    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
  • gabybilk on 13 Nov 19
     
    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
  • edagt001 on 27 Mar 20
     
    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
  • Taj Buckley on 02 Apr 20
     
    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
  • anonymous on 24 Apr 20
     
    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
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